VIVA! Festival is back to Valle d'Itria 7

VIVA! Festival is back to Valle d’Itria

While the next football World Cup won't see the participation of the azzurri, VIVA! Festival will be back from 4th to 8th July with a second edition aptly titled ITALIA'18 with five nights to remember for Valle d'Itria and the local, national and international audience.

The Festival lineup, finally unveiled, offers a transglobal approach to new sounds thanks to some of the most appreciated and influential artists in the last years’ scene: Anthony Naples, Arca, Awesome Tapes From Africa, Call Super, Carla Dal Forno, Equiknoxx ft. Shanique Marie, Goldie — Blue Note set, Helena Hauff, Iceage, Jamie xx, John Maus, K Á R Y Y N, Laurel Halo, LIBERATO,Nabihah Iqbal, Nicola Conte & Gianluca Petrella, Not Waving, Nu Guinea, Rudan, Sampha, STILL and The Black Madonna.

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The Festival will be back to some of the first edition’s locations, while expanding to other towns which offered their patronage: LocorotondoFasanoMartina FrancaOstuni and Alberobello.

The Venues

The second Festival edition will take place one month earlier compared to the first, spreading further throughout the extraordinary Valley territory and its surroundings.

Besides the two nights that will take place in the evocative Arena Valle d’Itria, located between Locorotondo and Martina Franca, VIVA! will touch all the main towns in the Valley: on Wednesday 4th July the Festival will open on a still to be announced event, on Thursday 5th Masseria Eccellenza in Fasano and on Friday 6th the historic centre of Martina Franca. Events on Friday 6th and Saturday 7th will take place at Masseria Aprile as well as at the Arena in Locorotondo, main stage since the first edition and beating heart of the Festival programme with two consecutive nights of national and international music.

VIVA! will end on Sunday 8th July reaching two of the places that better retell the origins and history of this extraordinary area of Southern Italy: in the morning at the archaeological site of Egnazia, ancient city close to modern-day Fasano, and in the evening the beach of Ostuni. Founded in XV century b.C. and mentioned among others by Pliny, Strabo and Horace, Egnazia is one of the most interesting archaeological sites in all Apulia. Furthermore, with the patronage of Presidenza Regionale del FAI – Fondo Ambiente Italiano VIVA! Festival, in collaboration with Comune di Fasano, has chosen the Archaeological area of Egnazia on the occasion of I Luoghi del Cuore: this national census promoted by FAI in collaboration with Intesa Sanpaolo aims to raise residents and istitutions’ awareness on the themes of conservation and development of the historic, artistic and natural heritage throughout the country.
Events will close later that day on the beach in Ostuni.

Enriching the programme, daytime public talks in Locorotondo, Cisternino, Ostuni and Martina Franca will feature artists, journalists and professionals; an extraordinary diversity of locations that perfectly matches Viva’s capillary presence on its territory, strengthening further its roots to become the leading festival in Southern Italy’s Summer music calendar.


The lineup

Five days together with some of the most interesting artists in the international scene, between avant-garde and pop: the multifaceted talent of Venezuelan musician, producer and singer Arca; the extraordinary talent of Jamie XX, among the most innovative musicians of the noughties and beyond; West-African music collector and selector Awesome Tapes From Africa; German dj Helena Hauff, with her blend of dirty acid, Chicago, electro and wave; singer and producer John Maus and his retrofuturist synth-pop; Berlin-based US-born Hyperdub artist Laurel Halo; British producer and singer Sampha, collaborator of the likes of Drake, Kanye West, Frank Ocean, SBTRKT and many more; Neapolitan duo Nu Guinea, between disco and distant worlds; STILL, the most recent project of Simone Trabucchi and 6 Italo-African MCs; the irresistible The Black Madonna, icon of an inclusive and celebrative vision of the Chicago sound; London-based musician and dj Call Super, considered one of the most promising acts in the transglobal scene; the apocalyptic punk of Danish cult band Iceage; Jamaican duo Equiknoxx with their unique mix of danceable rhythms and minimal approach; Goldie, true symbol of English Drum ‘n Bass and versatile artist (having collaborated with Massive Attack, Noel Gallagher and Björk); New York producer Anthony Naples with his rough and innovative mix of house and electronica; Berlin-based Australian Carla Dal Forno, whose music mixes in equal part songwriting, electronica and dark-wave; the adrenaline-filled EBM of Italian artist Not Waving; the electronic distortions and operatic crescendos of K Á R Y Y N, Los Angeles-based Armeno-Syrian artist, endorsed by the likes of Björk and Marina Abramovic; dj, producer and cult remixer Nicola Conte, together with jazz trombonist Gianluca Petrella; Italian crate digger duo Rudan aka Okee Ru & Dan Mela.

Over the next few weeks, the lineup will be enriched by further addition including key names of the national and international music scene.
 Our partners

Born in 2017 from the synergy between Apulian company Turné and Club To Club, VIVA! Festival is proud to confirm its partnership with Audi, Official Partner. A connection focusing on avantgarde and creative cross-pollination, representing the perfect synthesis of the German car manufacturer and takes the shape of the car that will be on display in the majestic festival locations around the Valley, Audi Q2: the four-ringed #untaggable cross over / coupé defies classification just like VIVA!’s artists, who make the numerous shades of contemporary music their own.

On the closing day, Red Bull Music will present Festival spin-off Beats from the Lido to celebrate the Italian summer and the end of the second edition with performances by Italian djs and artists – invited by special host Jolly Mare, among the most appreciated italo disco ambassadors worldwide, to rework classic summer hits.

Audi and Red Bull, together with Puglia PromozioneRegione PugliaPuglia Sounds, the municipalities of Locorotondo, Martina Franca, Ostuni, Fasano and Alberobello and other partners, will make the 2018 edition unforgettable just like the first one, who totalled 40,000 people from all over Europe with a programme featuring 30 acts.