C2C Festival
x Juventus x Adidas

Watch the video

C2C Festival
x Juventus x Adidas

To celebrate the launch of 2021/22 Away Jersey, born from the underground music culture of Turin, adidas and Juventus have created a film in collaboration with Turin’s C2C Festival (formerly known as Club To Club), one of the most relevant avant—pop music festivals worldwide. Narrated by Carlo Pastore and Lil C (the Manifesto includes verses from Alda Merini’s ‘Superba è la Notte’) and scored by Koreless, the film features some of the most exciting music talents in Italy and the UK, including the Gang Of Ducks collective, Koreless, Mana, Romy, Sara Berts and spime.im, along with details for an event taking place in March 2022 to celebrate the jersey.
The video is a celebration of Torino’s youthful sub-culture and its unique lifestyle.