Over five nights of live music, VIVA! will present shows by some of the most influential artists worldwide, in the unique setting of Arena Valle d’Itria – a location prepared for the occasion at the foot of Locorotondo: every night the Arena stage will host performances by three artists, chosen among stars and “next big things” in the international music scene.
The line-up includes some of the most important artists in avant-pop within the last twenty years. Among them, Nicolas Jaar, a leading player – for quality, versatility and output – of this decade’s electronic wave, with a unique mix of synthetic sounds, jazz, classical and psychedelia; Dj Shadow, universally recognized as a major figure in the development of experimental hip hop and author of a landmark album such as Endtroducing… (among the most important works of the 90s according to Rolling Stone and NME); Catalan producer and dj John Talabot, amongst the most appreciated Spanish artists, whose album ‘ƒin’, rich in expressive shades, is considered a chill-techno masterpiece; the eclectic Norwegian musician and producer Todd Terje with his new long awaited live set; beatmaker, multi-instrumentalist and record producer Madlib; Italian-Tunisian rapper Ghali, a rising star of the Italian trap scene, with some of Italy’s biggest hits of the last two years (in 2016 his single Ninna Nanna became the most listened song on Spotify in Italy in one day only, with 200,000 plays); Welsh producer Kelly Lee Owens, with her hypnotic blend of dream pop and ambient techno; the extraordinary experimental attitude of Lorenzo Senni, the latest entry in the roster of prestigious British label Warp and currently among the most appreciated Italian musicians abroad; talented Apulian DJ/producer Fabrizio Martina, aka Jolly Mare, who conquered Europe with his reinterpretation of Italian disco; cult nu-jazz dj, producer and remixer Nicola Conte; Apulian Populous and his infectious electronic world music; French producer rRoxymore‘s and her unpredictable beats; jazz and ambient-tinged house of mysterious duo Stump Valley; young producer Z.I.P.P.O, with his hypnotic techno; dj and Club To Club co-founder Giorgio Valletta; Bari-based duo of dj and mc KEEDOMAN & Mista P. and the international sound of Rollover DJs, whose house & techno party has conquered Milan.
These extremely talented artists lend themselves perfectly to represent the many facets of contemporary and its irreducibility to any classification: that’s why VIVA! is an ideal continuation of the relationship linking Turné and Club To Club with Audi, Official Partner of the event. It’s a relationship dedicated to avant-garde and creative contamination, which represents the perfect synthesis of the brand’s vision, and takes shape in Audi Q2, the new crossover/coupe from the brand with the four rings, impossible to categorize in any specific segment, thus the #untaggable car par excellence, who will make a fine show in the event’s exclusive locations.